FIAT WINS TOP stand award at Geneva Motot show

Fiat has won the Creativity Award for the most innovative motor show stand at the 2005 Geneva International Motor Show. The 50-year-old Publicity and Communications Club of Geneva (CPG) presented the award to Fiat "because, like no other, the stand expresses joie de vivre, dynamism, freshness and Italian life-style," said jury chairman Benjamin Feijoo.

The Creativity Award reflects the work done by the new Brand Promotion team led by Lapo Elkann, who conceived and created the stand. "This award gives me particular satisfaction," said Mr Elkann, "because it has rewarded great teamwork before all else. This new stand, whose every last detail was treated with meticulous care, from the choice of colours, trim and design right down to the new Fiat lettering, produces a direct message which comes through loud and clear, and embodies the whole spirit of renewal of our company."
The critical media and public acclaim received by Fiat during the Geneva Show is a promising signal for the company and an excellent omen for the new Fiat Croma, and other products, presented on the stand.