NEW DESIGN LANGUAGE

UNDER THE DIRECTION of the Jaguar designer, Ian Callum, the new Jaguar saloon represents a new design path for the brand. Much more now-a-days, much less Jaguar tradition.
Gone are the retro lines of the S-type. All replaced by something much leaner, much modern and pure.
We think the car looks great; it is one of the most beautiful cars in the show rooms right now. And when the concept car was released at the Frankfurt Motor Show 2007 it simply was the saloon car of the show.
Fortunately the production car is very much like the concept. We like it – we admire it.


CAPTIONS
1 // New Jaguar with new design language. Is it too little Jaguar, many ask. We like it very much.
2 // The sweeping arch over the read windows are inspired by the old Mk 2.
3 // The XJ-inspired front grille signifies a new design trend.
4 // Designer Callum about the line down the centre of the door: “It doesn’t need to be there, but it adds tension to the surface”, he says.
5 // New car from Jaguar – the XF is hunting BMW 5-series, Audi A6 and Mercedes-Benz E-class.